Overview

Publicity is an important marketing tool for your business and good publicity is never generated by luck alone. You have to invest conscious effort into a reliable PR strategy and systematically work to get your business the visibility that it deserves. Publicity may not be directly responsible for an increase in sales, but it plays a crucial role in establishing brand awareness and credibility which in turn drive sales and business profits.

You will learn:

This video course on publicity covers important aspects of publicity for your business and how you can garner positive reviews for your product without breaking the bank. In addition to giving you expert tips from prominent publicity expert Bert Martinez, the course also explains the following topics in detail:

• How publicity is important for brand awareness and as a marketing vehicle for your business
• Deciding between a PR firm or a publicist and how SEO strategies help reinforce publicity
• How to align yourself with celebrities even if you are new to the business and how noteworthy guests on your video or podcast can help add credibility to your image and business
• The functions and roles of a publicist and how it can help your business gain visibility on the internet
• The fundamental differences between direct response marketing and branding and how this affects publicity strategy
• Press clubs, blogs and publicity strategies tested and proven for success and how to integrate these techniques in your business promotional campaign
• Tips and secrets to writing a successful press release for your business and how to help optimise it for higher ranking
• How to use publicity platforms like RadioGuestList and Haro to get the maximum publicity for your brand