Overview

In nearly every economic sector, the knowledge of how to market either yourself or your company in a digital format is an invaluable skill. Any major corporation or business that hopes to succeed needs to maintain an online presence; therefore, the need for employees with the knowledge of how to market in this format is more vital than ever. Our Digital Marketing Level 2 course is offered entirely online. This allows your team members the freedom to study wherever and whenever is most convenient for them.

On average, it takes around 15 hours to complete, although some people will take longer than others, so completion times may vary.

Through these 10 interesting modules, employees will quickly be able to grasp what it takes to become proficient in this industry. Following the completion of each module, they will be tested on what they have learnt. This will help to solidify the concepts and processes and commit them to memory

After the last module, they will be presented with the final exam, and, once this has been passed, they will immediately receive a fully-accredited certification that can either be printed out or posted.

You will learn:

• The basics of digital marketing, such as what it is, how it’s used, current trends in the field and why it’s important;
• The importance of search engine optimisation (SEO) and search engine marketing (SEM) and how to use them, in order to maximise their online presence
• The best methods of creating and structuring websites, what content is important to include, the different types of websites and how to use a website for marketing purposes;
• The most viable methods of using e-mail for marketing purposes;
• Social media and the common tools and strategies for using this platform, in order to reach more of their clients;
• Using web analytics, in order to maximise their internet marketing strategy;
• The rules and regulations by which a digital marketer must abide by.