Course Overview

This course is designed to prepare for, and deliver, the best possible media appearance. It explores why strong media appearances can make people pay attention and remember the person being interviewed in a positive light.

If you are a professional who wants to learn about being interviewed for a podcast, newspaper or magazine article, radio, TV or interviewed on stage then you can benefit from this course, with its in-depth approach to building confidence, creating awareness and improving skills.

You may have a difficult message to deliver to the media. You may have technical details to cover. You may have complicated content. Whatever the challenges you are facing, this course will equip you with techniques for creating these messages and delivering the details so the audience is satisfied and trusts you as the speaker.

Learning to appear in media or speak to a journalist may seem intimidating but it isn’t a skill reserved for the few. Anyone can come across with conviction, gravitas and personality. Here, we will show you how to effectively speak to journalists - and get quoted.

A central focus of the course is mastering how you come across, so that you look and sound confident, comfortable and "human", even if you are feeling nervous. You will learn how to tackle your nerves so that when you speak to the media you come across as passionate and interested in what you are saying. You will learn techniques for preparing the messages you'd like to deliver in your interview and how you can illustrate each point clearly. We'll also tackle how to deal with tough questions.

By the end of this course, you'll know how to ensure your audience has a positive view of you, remembers your points and trusts your messages.

What You Will Learn

• What effective and engaging communication with the media should look and sound like
• Practical techniques to increase your confidence and authority
• How to make your messages resonate with the journalist and the audience
• How to come across as memorable and interesting
• A practical methodology for preparing and structuring your content
• How to identify your strengths and weaknesses, for greater self-awareness
• Understanding nerves and how to tackle them
• How to get quoted, for the right reasons

Who Is The Course For?

This course is for anyone who wants to shine in their upcoming media appearance but is more specifically suited to:

• People who are going on podcasts, radio, TV or will be interviewed on stage
• People who have had experiences they'd rather forget with the media, or where the experience wasn't as good as they'd hoped it would be
• People who have never appeared in media before