Course Overview

Would you like to learn how implementing a social media policy can help protect your company from legal complications? Do you want to understand how to maintain a professional demeanour on social media, especially when representing your company? Are you interested in harnessing the benefits of social media while maintaining a positive online presence? If so, then this is the course for you!

Social media usage is on the rise yet research has found that 45% of companies have no social media policy to govern their employees' usage while on the job. A social media policy outlines clear, concise guidelines about how employees should behave online, in both their personal and professional activities. Its most important functions are to safeguard the company's image and reputation, help you communicate with your workers and make recruitment easier. This is why it's so important to have your company's social media policy in place and this course is designed to help you to do just that!

Over a series of short video-based lectures, you will gain a deep understanding of the multifaceted world of social media and acquire practical skills to fortify and elevate your brand. You will learn how implementing a well-crafted social media policy can serve as a powerful asset in shielding your brand from the evolving challenges of the digital landscape and uncover the advantages of such policies, from mitigating risks to maintaining brand integrity. We will guide you through the process of amending your current acceptable use policies, ensuring they are tailored to effectively address the unique nuances of social media. This adaptation not only bolsters brand protection but also acts as a catalyst for boosting overall productivity within your organisation.

Real-life case studies will show you how leading companies strategically utilise social media to foster brand awareness and actively engage with their consumer base. From these, you will gain actionable insights and practical applications that you can tailor to your brand strategy. We will next explore the transformative potential of employee advocacy in shaping your brand image and discover how to empower your workforce to become brand ambassadors, amplifying your reach and enhancing credibility with your audience. Additionally, to ensure your social media policies align with legal and regulatory standards, we will navigate the various frameworks governing this dynamic landscape. Lastly, we will equip you with the tools you need to develop a comprehensive policy that not only complies with legal requirements but also positions your brand securely against potential risks.

By the end of this course, you'll know the key elements of a social media policy and how each component can be used to protect your brand and employees.

What You Will Learn

• Understand the advantages of implementing a social media policy to protect your brand from legal and security issues
• Amend your current acceptable use policies to cover social media and boost productivity
• Appreciate how real-life companies use social media to develop brand awareness and engage with consumers
• Boost your brand image and improve your credibility through employee advocacy
• Use the various legal and regulatory frameworks to develop your policy

Who Is The Course For?

• Social media managers who want to help their clients boost brand awareness and employee engagement
• Employers who want to comprehend the importance of a social media policy and how it helps with advocacy
• Marketing managers who want to understand why employee training and awareness can help companies avoid compliance breaches
• Employees who want to learn the regulatory framework that guides their employer's ability to monitor their social media usage and to what extent
• C-level executives who want to know how social media can be used to reduce recruitment costs and help you learn more about potential recruits