Course Overview

Aim: The delegate will understand about the essential skills of marketing be able to explain the component parts of the marketing mix.

Learning outcomes:

By the end of this module the delegate can:

• Answer the question ‘What is marketing?’
• Describe the ‘traditional’ elements of the Marketing Mix
• Explain the ‘newer’ elements of the Marketing Mix
• Begin to define a Marketing Strategy

Who Would Benefit

All commercial professionals wishing to gain a deeper understanding of the marketing skills.

Approach

Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.