Overview

Strong sales proposals are a key element of the sales process. A good proposal outlines the nature and benefits of the product or service on offer and how it can solve the prospective client’s problems. It should inspire confidence and answer a client’s questions and objections.

However, writing sales proposals is not easy. Many salespeople feel more confident presenting information verbally rather than writing out a proposal. In this course, you will learn the role of a proposal in sealing a deal, the key pieces of information you need to include and what you must avoid when putting together a winning proposal.

You will learn:

• Why sales proposals are important, why you must tailor a proposal to suit a client or situation and points to bear in mind when attempting to appeal to a prospective client
• How to structure your proposals so that they strike the right tone, communicate key pieces of information and persuade the client that what you are offering will meet their needs
• The common mistakes people make when writing sales proposals and how to avoid them